It hits you at random moments. When you're watching your kid sleep. When you're driving home from work. When you see another dad's obituary on Facebook and realize he's your age. That quiet voice asking: What would happen to them if I wasn't here? Who would pay the mortgage? How would they manage? Would my kids still get to go to college? Would my partner have to do it all alone?
You already know life insurance matters. You've just been putting it off. Maybe you think it's too expensive. Maybe you think it's too complicated. Maybe you just don't want to face it.
We get it. That's why we built DadSure differently.
We built our entire company around one type of person: a dad with kids who count on him. That focus changes everything.
It means every conversation we have, every policy our partner agents recommend, every piece of advice we give is shaped by the real stuff you deal with: keeping your mortgage paid so your family isn't uprooted, making sure your kids can still go to the schools you've worked hard to get them into, protecting your partner from having to do it all alone if the unthinkable happens.
Apply today. Protected tonight. No waiting weeks while your application sits on someone's desk.
No needles. No awkward appointments. No time off work. Answer a few questions and you're done.
You find out right away. No holding your breath for weeks wondering if you're approved.
Every policy comes from carriers we'd trust with our own families. That's a promise.
No complicated forms. No weeks of waiting. Just protection for your family.
Takes 2 minutes. We'll ask about your kids, your income, and what you want to protect. No jargon. Just straight talk.
See exactly what coverage costs. Compare options. Pick what fits your budget and your family's needs.
E-sign. Done. Your family is protected the same day. That simple.
We're not trying to be the biggest life insurance company. We're trying to be the most valuable to you – a dad who loves his kids and wants to protect them.
Traditional Life Insurance:
❌ Wait 4-6 weeks while your application sits on someone's desk. Your family is unprotected during this entire time.
DadSure:
✅ Same-day coverage. Apply online, get approved instantly, protected tonight.
You're protected the same day you decide to act. No limbo period where you're hoping nothing goes wrong.
Traditional Life Insurance:
❌ Blood tests, urine samples, physical exams. Schedule appointments, take time off work, wait for lab results.
DadSure:
✅ No medical exam needed. Answer a few health questions online. That's it.
No needles. No awkward appointments. No time off work. Just answers and you're done
Traditional Life Insurance:
❌ Meet with an agent in person (often multiple times). Home visits, phone calls, and pushy sales tactics.
DadSure:
✅ 100% online in 10 minutes. Complete everything from your phone. No agents, no pressure.
Apply during nap time, lunch break, or after the kids go to bed. Your schedule, your pace.
Traditional Life Insurance:
❌ Wait weeks to find out if you're approved.
Uncertainty, follow-up calls, more paperwork.
DadSure:
✅ Instant underwriting and approval. Know immediately if you're covered. No waiting, no wondering.
Get your answer in minutes, not weeks. No holding your breath or checking your phone for updates.
Traditional Life Insurance:
❌ "Let me run some numbers and get back to you." Vague estimates, hidden fees, pressure to commit before you know the real cost.
DadSure:
✅ See your exact price instantly. Clear, upfront pricing. Compare options. Choose what fits your budget.
Know exactly what it costs before you commit to anything. No surprises, no games.
Traditional Life Insurance:
❌ Built for everyone – singles, retirees, parents, businesses. Generic messaging that tries to appeal to all.
DadSure:
✅ Built exclusively for dads with kids. Every feature designed for your life stage and family needs.
We don't waste your time with irrelevant options. Everything we do is built for dads like you.
Traditional Life Insurance:
❌ Often overpriced due to agent commissions and overhead. You're paying for offices, sales force, and middlemen.
DadSure:
✅ Up to 40% lower than traditional carriers. No agent commissions means better rates for you.
Same coverage, better price. More protection for your family, less drain on your budget.
Traditional Life Insurance:
❌ Varies wildly – some unknown carriers, some with questionable financial ratings. Hope they're still around in 20 years.
DadSure:
✅ Only A+ rated carriers we trust. Every policy backed by established insurers with decades of financial strength.
We only work with carriers we'd trust with our own families. That's a promise.
Bottom line: Traditional life insurance companies make you work for coverage. We make
coverage work for you. Because you've got better things to do – like being a dad.
"I kept putting this off for years. DadSure made it so easy I got it done during my daughter's nap time. Best 15 minutes I've ever spent."
"The relief I felt after getting covered was massive. I can focus on being fun dad now, not stressed dad."
"No pushy sales tactics. Just clear information and a process that actually respects my time. Got approved in 10 minutes."
"I honestly didn't think I could afford it. Turns out it costs less than my gym membership. No excuse not to protect my family now."
No jargon. Just straight answers.
Most dads overestimate the cost by 3X or more. A healthy 35-year-old dad can get $500K in coverage for around $20-30/month. That's less than your streaming services. Get your exact price in 60 seconds.
Nope. We use smart underwriting technology to approve most healthy applicants instantly – no needles, no appointments, no time off work.
Same day. Apply online in minutes, get approved instantly, e-sign your policy. Your family is protected tonight.
We work with trusted carriers who cover a wide range of situations. Get your quote first – you might be surprised.
Every policy comes from top-rated, established insurance carriers (not some no-name company). We're the platform, they're the financial backing. Your family is protected by companies that have been around for decades.
That's why it's called 'term' life – you pick the length that matches when your kids need you most (usually 20-30 years). Once they're grown and financially independent, you won't need as much coverage.
You don't need to wait. You don't need to research for weeks. You don't need to talk to an agent. You just need to decide: are you going to be the dad who handled this, or the dad who meant to?
Every night you tuck them in without a plan in place is a night you're hoping nothing goes wrong. You're better than that. They deserve better than that.
60 seconds. That's all it takes to find out what it costs. 10 minutes to be fully covered. Tonight, when you kiss them goodnight, you'll know – no matter what – they're going to be
okay.
Life insurance built exclusively for dads.
Because they're your everything.
